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View Specs:
Medium Rectangle
File Size: 25K
Dimensions: 300 x 250
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Square
File Size: 25K
Dimensions: 250 x 250
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Vertical Rectangle
File Size: 35K
Dimensions: 240 x 400
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Rectangle
File Size: 20K
Dimensions: 180 x 150
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Leader board
File Size: 25K
Dimensions: 728 x 90
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Wide Skyscraper
File Size: 25K
Dimensions: 160 x 600
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Skyscraper
File Size: 25K
Dimensions: 120 x 600
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Half Page Ad
File Size: 35K
Dimensions: 300 x 600
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Text Link
55 character maximum (including spaces)
A customer can roadblock the site by section, page, or topic. The minimum creative for a roadblock is a Leader board and one MPU (see above: Medium Rectangle, Square Pop-Up, Vertical Rectangle, Large Rectangle, and Rectangle). They also have the option of adding a Skyscraper, Wide Skyscraper, or a Half Page Ad for an additional charge.
In order to Road block, the customer must offer a minimum number of impressions or a time period commitment. The availability of road blocks will be contingent on the fact that there is no conflict with our existing commitment to signed customers.
Smarter Travel's marketing and creative services group helps our clients maximize their online marketing campaigns. As an in-house online marketing team, we can brainstorm original program ideas to meet our client's objectives, and then implement and manage the programs to ensure success.
We produce, promote and manage a wide range of projects including custom partner sites, sweepstakes and promotions, custom ad unit creative, custom e-mail drops, and special site area sponsorships.
Our creative team can adapt and build custom creative from client supplied materials to deliver professional ad creative that elevates your and boost the performance of your advertising campaign to the Smarter Travel audience.
Develop Dedicated E-Mail Programs
We can design, write and send email that is dedicated solely to your advertising message. Because our readers are active users and buyers, they have opted-in to receive these emails.
Smarter Travel Newsletters can include 1 of the following, plus text links.
Square Pop-Up
File Size: 25K
Dimensions: 250 x 250 IMU
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Rectangle
File Size: 20K
Dimensions: 180 x 150 IMU
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Vertical Banner
File Size: 20K
Dimensions: 120 x 240 IMU
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Horizontal Banner
File Size: 15K
Dimensions: 120 x 90 IMU plus 5 text links
~or~
Dimensions: 120 x 60 IMU plus 5 text links
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Square Button
File Size: 18K
Dimensions: 125 x 125 IMU plus 5 text links
File Type: GIF, JPEG, Rich Media, Third Party Served ads
Text Link
Text Link
55 character maximum (including spaces)
A client can roadblock a newsletter for $0.02 per subscriber. This will get them all the available ad space in the newsletter.
15 second maximum for any animation
Ads in Smarter Travel email newsletters can not use rich media
Creative with a background matching Smarter Travel background must have a 1 pixel border to differentiate them
Any sound must be user initiated, defined as a click and not a mouse over or rollover and clearly labeled with “Play” and “Stop” controls.
Up to 85K in polite download is allowed, with initial download of 25K and then 2 additional loads of 30K each may be initiated after a user moves their cursor over or clicks on the ad.
The Flash frame rate must be less than 18 frames per second; twelve frames per second is preferred.
Looping – No more than 5 frames for animated GIFs
Lead Time – Creative must be provided 5 business days in advance for rich media
